AI Act: New rules for labelling AI content
On 2 August 2026, the transparency rules set out in Article 50 of the European AI Act came into force. The new legislation introduces obligations regarding the labelling of deepfakes and certain other types of content created or modified using artificial intelligence. To help businesses better navigate the new requirements, EDIH Northeast Bohemia offers a free AI Act Helpdesk with the option of consulting experts. They will help you answer specific questions regarding the impact of European regulation on the use of artificial intelligence in businesses and recommend appropriate procedures for implementing the requirements of the AI Act in practice.










